With digital marketing as the most effective way to advertise a business, reliable web hosts are in demand for companies and businesses. But what makes digital marketing so popular and so effective when it comes to advertising a business’ products and services?
Digital marketing or online marketing relies on various factors in order to work. First, a business-owner needs to set up a website for the business. But creating the website is only the beginning. One can’t really gain views and potential customers just be creating a website and then hoping that someone would happen to click the link to it. There’s a lot more to it than most people think.
Aside from the strategies and plans used to increase the possibility of public exposure through search engine optimization services, businesses need to have a web host first before getting into advertising online. The web host is the domain that the website’s server will belong to. Without a web host, there’s a big chance that the website can get hacked and information won’t be displayed properly. Even just a few minutes of downtime can affect the revenue of a business.
What are the characteristics of a good and reliable web host?
- 24/7 Security – One of the main reasons why finding a reliable web host is for security purposes. A reliable web host should provide not just one, but multiple software that protects the data of the website.
- Excellent Uptime – Even just a few minutes of downtime can already cost a business profit and revenue. A web host should have multiple data centers that will serve as backup in the event of a system downtime.
- Length of Warranty – Any product or service should have a reasonable length of warranty to reassure customers that they offer the best services to their clients.
What are some of the best web hosting companies available?
One of the more popular web hosting providers, Siteground has been just as reliable as it is recognized. They have multiple software such as SpamExperts, SiteCheck and CloudFare that protect the websites within their servers. They also have three data centers strategically placed in different parts of the world for excellent uptime as well as a reasonable length of warranty.
Bluehost has relatively similar packages, but what makes them different from Siteground is the kind of services that they offer. Bluehost also has a money back guarantee agreement with its customers and a 24/7 support system for the convenience of their clients.
As a private server provider, it is comparably cheaper than the previous Siteground and Bluehost. They offer shared hosting, reseller, as well as domain and server providers. Hostgator has an all-year-round support system to accommodate the needs of their clients.
Although it is up to the client to decide which of the three is the best web hosting company. Whether it is Siteground, Bluehost, or Hostgator, the client has to choose which is the best hosting company that will provide the services that they will need. They provide important information that will help a business-owner find the best web hosting company suited for their business.